In the competitive landscape of product marketing, standing out on the shelves is crucial for success. Custom embossed labels are a powerful way to elevate your brand’s packaging. In this blog, we’ll explore the ins and outs of embossed labels in the label industry, addressing common questions and demonstrating how embossing can enhance your product packaging.
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What is embossing?
Embossing is a printing technique that uses pressure and custom plates to stamp raised lettering or other design elements into your label material. This process is typically used on paper and specialty paper label materials. Embossing adds tactile texture and depth to the packaging, enhancing the product’s shelf appeal.
What is blind embossing?
Unlike traditional embossing, blind embossing does not use any additional color or foil. The design is simply the same color as the material, instead relying on the play of light and shadow to be seen. Because it doesn’t involve additional colors, blind embossing provides a subtle, elegant, and sophisticated look.
Can you emboss and hot stamp at the same time?
It is possible to emboss and hot stamp the same areas, creating a label design that is raised and enhanced with foil — called foil embossing. To achieve this, we use custom plates with both the embossed design and the areas for hot stamping. Precise registration is crucial to ensure that the hot stamped foil aligns perfectly with the embossed areas, creating a seamless and polished look. This technique enhances the overall appearance of your label by combining the shine and color of hot stamping with the depth and texture of embossing.
Can you emboss textured or thicker label materials?
Yes, you can emboss on textured or heavier label materials, but the results may vary depending on the type of texture and degree of thickness. Typically, if the texture of your selected material is subtle, embossing can still produce a clear and defined impression. However, if the texture is very pronounced, the embossed design may lose some of its sharpness and detail. Similarly, thicker materials require more pressure and a more robust die to achieve a clear emboss. That said, the thicker the material is, the more pronounced the emboss can be.
There are a few ways to get around this. Our first step is adjusting the pressure during the embossing process to help achieve a better result. Higher pressure can help the embossed design stand out more against the textured background. Occasionally, we might need to revise your label design. Simpler designs with larger embossed elements tend to work better on textured and heavier label materials. Highly intricate designs might not reproduce as well due to the underlying texture or weight of the material interfering with the fine details.
How can embossed labels enhance your product packaging?
Incorporating embossing into your packaging strategy is a wise investment that can yield significant returns, including:
- Increased shelf presence: Embossing creates a three-dimensional effect that catches consumers’ eyes amidst competing products, leading to higher sales and brand recognition.
- Premium perception: The tactile nature of embossed labels conveys a sense of luxury and quality, making your product stand out as a premium offering. Whether you’re selling cosmetics, gourmet foods, spirits, wine, or other luxury goods, embossed labels add a touch of elegance that resonates with discerning consumers.
- Brand differentiation: In a crowded market, you must differentiate your brand from competitors. Embossing showcases your brand’s personality and values, helping you carve out a distinct identity.
- Engaging consumer experience: The tactile sensation of running your fingers over embossed designs creates an interactive and engaging experience, enhancing brand recall and fostering a deeper connection between consumers and your product.
Partner with Brook + Whittle
Whether you’re launching a new product or refreshing an existing brand, embossed labels offer endless possibilities for elevating your packaging. At Brook + Whittle, we deliver the highest-quality embossing in the industry. Using state-of-the-art machinery, we can emboss any shape or design to create a label that customers will want to touch and feel. Brook + Whittle has a team of experts ready to help you utilize embossing to achieve the most impact.
