Sustainability

HDPE Recycling

Our GreenLabel™ solutions for HDPE containers comply with the Critical Guidance Protocol established by the Association of Plastic Recyclers. These labels are compatible with the current recycling system, allowing for correct sortation and releasing from the bottle during the washing process. Most importantly, they allow your labels to make a strong impression and make a difference.

Better recycling

Durable, stiff, and capable of withstanding harsh temperatures, HDPE bottles are commonly used for packaging food, beverages, and household products. HDPE bottles can be recycled in a variety of ways, but to ensure complete sustainability of the container, the label must be recyclable as well.

Brook + Whittle’s sustainable solutions

Brook + Whittle offers two sustainable label options—pressure sensitive labels and shrink sleeves—to enable correct sorting and recycling of HDPE containers.

Key points:

  • Compatible with the current HDPE recycling process
  • Comply with the Critical Guidance Protocol established by The Association of Plastic Recyclers (APR)
  • Enable recycling, without compromising performance or aesthetics
  • Compatible with existing label application and filling equipment

Pressure sensitive labels

Polyethylene (PE) or polypropylene (PP) films with releasing adhesives enable the recyclability of HDPE containers. During the recycling process, these labels—as well as their adhesive and inks—stay with the HDPE bottle, reducing contamination and increasing recycling yield.

Solutions:

  • White and clear rigid and semi-conformable films
  • Paired with rPET liners (30% to 90% post-consumer recycled)

Shrink sleeves

Your choice of shrink sleeve can greatly impact the HDPE recycling stream. Full coverage shrink sleeves may impact optical sorting at recycling facilities, causing the bottle to be incorrectly sorted as PET. Thus, the ideal solution for sustainability is a perforated shrink sleeve, which can be removed by the consumer prior to recycling.

Perforated shrink sleeves provide 100% bottle coverage, allowing for increased graphics and giving your product better shelf appeal. Their flexibility also means you can order multiple SKUs for enhanced variety.

Solutions:

  • White and clear PET shrink films

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