Circular solutions

Reduce your footprint

Looking for an easy place to start? We can help you lessen your plastic consumption by reducing the overall thickness of your label! Most automatic label application equipment can handle tolerances in both facestock and liner— and less weight means less raw materials.

More labels per roll

Reducing the thickness of your pressure sensitive labels reduces waste, leads to more labels per roll, and allows for operational efficiencies. Brook + Whittle runs the world’s thinnest films, and can help make your labels more sustainable.

Most automatic label application equipment can handle tolerances in both facestock and liner. Some care should be taken when reducing the facestock thickness, as stiffness can impact the dispensing characteristics. Since liners are only used to carry a label to the peel plate, it is much easier to reduce liner thickness. Most label applicators already running film liners can potentially downgauge from 1.2 mil to 0.92 mil and even to 0.75 mil thicknesses without major changes.

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Use less material

Reducing the overall thickness of a shrink sleeve is an easy way to reduce plastic consumption and waste, as thin shrink films perform similarly to their regular counterparts. Brook + Whittle utilizes shrink sleeves down to 45 microns, which allows the same shrink characteristics and performance, but uses less material.

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