About us

Founded in 1995, Brook + Whittle is one of North America’s leading manufacturers of pressure-sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels. Headquartered in Guilford, Connecticut, we have multiple locations across the country to ensure we are always able to meet your needs and your schedule.

The Brook + Whittle Brand

Brook + Whittle is more than a label printer. We’re consultative creative partners dedicated to moving brands toward peak performance while driving our industry toward sustainability. We want your labels to make a strong impression and make a difference.

That’s why our mission is for 100% of our customers to be using our most sustainable products. Yet, we understand that kind of sea change can’t always happen overnight. We help our customers pick the solution that’s the best fit now while providing the tools, information, and partnership needed to advance their sustainability goals over time.

This is our uncompromising pursuit: to uphold care for the planet and for its people. Let’s make the future more vibrant together, one label at a time.

Prepress team member with pressure sensitive label on craft beer bottle

Put our expertise to work

Brook + Whittle partners with and provides packaging solutions for customers across the country, including some of the nation’s leading brands. Our work balances complex decoration, recyclability, digitalization and scalability. From design concept to commercialization, we provide a patient and thorough consultative process. We welcome you to get in touch with us to learn more about Brook + Whittle and how we can utilize our vast array of solutions and experience to help with your labeling needs.

Our history

Our full range of products, combined with our extensive printing capabilities, fast turnaround, expert color quality and high service levels, make us confident we have a solution for you.



Brook + Whittle formed by partners in the commercial printing and prepress industry



Officially opened for business in the spring of 1996, in North Branford, CT


New facility in Guilford

New facility opened in Guilford, CT with innovative new technology for the prime label market


Packstar acquisition

Acquired Packstar in Amherst, NY, specialized in shrink sleeve labels, adding rotogravure print technology


Prepress + printing equipment investments

A period of high-investment, installing new equipment for prepress and printing. Invested in new state-of-the-art presses in Amherst, Guilford, and North Branford facilities


Medical packaging

Medical packaging operation was established in Amherst, NY



TruArc Partners (formerly Snow Phipps) purchases Brook + Whittle truarcpartners.com


Addition of wide web gravure printing equipment

Investment in wide web gravure printing assets for complex decoration, expanding the Amherst, NY facility


New UV flexo presses

Investment in new UV flexo presses designed to produce the latest sustainable label technology, expanding the Guilford, CT facility


Prime Package and Label acquisition

Acquisition of Prime Package and Label, enhancing leading position in high-growth prime label categories


Expanded complex decoration capabilities

Investment in new UV flexo process for complex decoration, expanding the Guilford, CT facility


CT investments

Investment in new plate making, prepress, and quality systems


Digital expansion

Investment in new digital presses, expanding the North Branford, CT facility


Wide web shrink and PS acquisition

Acquisition of Wide Web Shrink and PS facility in Croydon, PA expands shrink sleeve label capability


Label Impressions, Inc. acquisition

Acquisition of Label Impressions, Inc., expanding geographical presence to the West Coast


Innovative Labeling Solutions acquisition

Acquisition of Innovative Labeling Solutions expands digital capability and Mid West presence


Wizard Labels acquisition

Acquisition of Wizard Labels transforms Brook + Whittle's digital online capabilities


Tri Print acquisition

Acquisition of Tri Print expands Brook + Whittle's prime label business on the West Coast


Increased UV flexo capacity

Investment in New UV flexo presses for complex decoration, expanding the St Louis, MO and Orange, CA operations


Digital Label Solutions acquisition

Acquisition of Digital Label Solutions further expands Brook + Whittle's digital capabilities and West Coast presence.


Further digital expansion

Investment in new digital printing presses and complex decoration finishing capacity in Hamilton, OH and Anaheim, CA


New partnership

Genstar Capital acquires Brook + Whittle from TruArc Partners


Paradigm Label acquisition

Acquisition of Paradigm Label strengthens our ability to deliver the fastest lead-times in the industry


Cenveo Custom Labels Group acquisition

Acquisition of Cenveo Custom Labels Group enhances our position in e-commerce and digital label printing in North America


Diamond Flexible Packaging acquisition

Acquisition of Diamond Flexible Packaging strengthens our wide web printing capabilities and provides additional assets to help fuel growth

LLT Labels acquistion

Acquisition of LLT Labels adds direct thermal, thermal transfer, and other VI labels to our product portfolio.

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