Pressure sensitive labels
One of the most popular labeling methods in the world, pressure sensitive labels (PSLs) are compatible with almost any container shape or product type. Our numerous material options offer unlimited possibilities to enhance your brand and products.
Are pressure sensitive labels right for your brand?
Pressure sensitive labels are cost-effective and fully customizable, creating vibrant packaging that disrupts any market. As indicated in the name, pressure sensitive labels adhere to a surface with pressure. Because they stick without water, solvents, or heat, these labels easily apply by hand or machine applicator.
Wide range of materials designed to complement any container shape and size.
Suitable for plastic, glass, metal, and paper surfaces.
Crisp graphics and embellishments enhance shelf appeal.
Constructions that withstand challenging and harsh environments.
Easily applied by hand or with an applicator. Simply peel off to remove.
Recyclable and sustainable material options to reduce your environmental impact.
Solutions that meet your needs
We have an extensive portfolio of sustainable pressure sensitive label solutions. It includes custom product labels, extended content and promotional labels, and functional labels. These constructions are available in many materials, including white, clear, or metalized films, paper, and wine stocks. To promote a circular economy, we offer APR Recognized, recycle-friendly wash-off labels. We also offer bio-based and post-consumer recycled (PCR) materials to reduce your carbon footprint.
Custom product labels
Create vibrant packaging. Formats include front and back labels for rigid to squeezable containers.
- Choose from a range of embellishments, including foils, embossing, tactile, glow-in-the-dark inks, and specialty varnishes
Extended content + promotional labels
Engage customers and add extra space. Formats include peel-and-reveal labels, booklets, and coupons.
- Add up 20 resealable layers
- Printable areas start as small as 1 inch by 1.5 inches
Boost the functionality of your packaging. Formats include resealable, or “peel-and-reseal”, labels.
- Create built-in tamper evidence
Our label manufacturing process
We take rolls of film and paper – in a wide variety of materials, gauges and widths – and manufacture them into custom product labels, extended content and promotional labels, and functional labels. From printing to converting, we have everything needed to complete this process in-house.
Explore features + capabilities
With unlimited design possibilities, let your product shine with sustainable pressure sensitive labels.
We offer a wide range of face stocks, paired with a variety of adhesives and liners. Our pressure sensitive facestock offering includes:
- Wine stocks
- Clear, white and metalized BOPP films
- Clear and white PE films
These facestocks are available with permanent, removable and recyclable adhesives, and PET or paper liners. We run the thinnest PET liners, down to 0.75 microns.
We offer many sustainable label solutions, including labels that improve package recyclability, increase renewable and recycled content in your package, and help to reduce your carbon footprint. To explore each of these solutions in detail, please visit our Circular solutions hub.
Overlaminates are a thin plastic coating that protect the printed graphics from becoming damaged, while also providing a higher quality look and feel. Our offerings include matte, soft touch matte, and gloss.
We provide the widest design possibilities through differentiated press capabilities and printing techniques. Our complex decoration portfolio will bring your label to life:
- Embossing and debossing
- Hot stamp and cold foils, including holographic and colored foils
- Tactile screens
- Spot gloss, matte, and soft-touch matte varnishes
- Glitter varnishes
- Glow-in-the-dark inks
- Unique die cuts
- Double-sided printing
- Sandwich printing
These can be achieved through traditional flexo stations or off-line digital printing. We can even print some embellishments variably.
As leading brands seek to eliminate problematic plastic in their packaging, recyclable solutions are top-of-mind. For some markets, the transition from hard-to-recycle plastics to recyclable ones has been difficult. In
GUILFORD, CT – September 8, 2022 – Brook + Whittle is delighted to announce the launch of GreenLabel™ BlockOut, a recyclable light-blocking shrink sleeve. This patent-pending solution helps brands transition
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Begin working with Brook + Whittle on your next product.