Markets
Personal care and beauty
Private label, niche, and eco-friendly brands are fast-growing segments in this market. To make products stand out, they demand innovations in packaging. Make the most of your packaging with sustainable materials, eye-catching graphics, and exceptional print quality.
Challenge
In these aisles, the brand experience really plays out. Unique design, premium graphics and messaging, and high end finishes all work together to inspire consumers. Health and beauty containers come in many sizes, shapes, and materials. Labels must retain their appeal, despite the environments they may be exposed to.
![Portrait of senior woman applying cream. custom printed cosmetics labels and packaging](https://brookandwhittle.com/wp-content/uploads/2023/05/Personal-care-products_tube-packaging-1024x683.jpg)
![Mature woman choosing products in pharmacy. Woman checking the active ingredients on the beauty packaging on shelf at pharmacy. Healthcare and health concept.](https://brookandwhittle.com/wp-content/uploads/2023/05/Personal-care-labels-and-packaging_shopping-beauty-packaging-1024x683.jpg)
Custom printed labels + packaging for personal care and beauty products
Our wide portfolio of materials, packaging formats, and printing techniques help create a lasting brand experience. We offer a range of custom printed packaging formats — including sustainable pressure sensitive labels, shrink sleeves, and flexible packaging — for all your hair care, skin care, and cosmetic product needs.Â
![](https://brookandwhittle.com/wp-content/uploads/2023/05/Personal-care_PS_Labels-768x555.png)
Pressure sensitive labels
Ideal for rigid packaging, such as glass, plastic bottles, and skincare jars.
![](https://brookandwhittle.com/wp-content/uploads/2023/05/Personal-care_Shrink-sleeve-Labels-768x555.jpg)
Shrink sleeves + multi-pack
Ideal for rigid packaging, such as glass, plastic bottles, and jars.Â
Example products
![B&W_ECL_Colgate0814](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_ECL_Colgate0814-1-173x300.png)
![B&W_ECL_GermExFront0925](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_ECL_GermExFront0925-165x300.png)
![B&W_ECL_Kroger0916](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_ECL_Kroger0916-155x300.png)
![B&W_Packets_JosieMaran0883](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_Packets_JosieMaran0883-1-290x300.png)
![Ole packets packaging printing](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_Packets_Ole0868-300x246.png)
![B&W_Packets_Routine0871](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_Packets_Routine0871-300x300.png)
![flexible packaging pouch sample yuni shower sheets](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_Pouch_Yuni0958-300x269.png)
![B&W_PS_ActAnticavity0593](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_PS_ActAnticavity0593-128x300.png)
![B&W_PS_Bath&BodyComfort0432](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_PS_BathBodyComfort0432-1-205x300.png)
![B&W_PS_Bath&BodySleep0426](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_PS_BathBodySleep0426-137x300.png)
![B&W_PS_Coromega0214](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_PS_Coromega0214-300x300.png)
![B&W_PS_CutterHandSpray0454](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_PS_CutterHandSpray0454-153x300.png)
![B&W_PS_DrTealsGroup0760](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_PS_DrTealsGroup0760-184x300.png)
![B&W_PS_EarthSup0209](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_PS_EarthSup0209-300x300.png)
![B&W_PS_Fresh&RefineSoap0458](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_PS_FreshRefineSoap0458-144x300.png)
![B&W_PS_Lalicious0256](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_PS_Lalicious0256-300x300.png)
![B&W_PS_MalieSoap0423](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_PS_MalieSoap0423-158x300.png)
![B&W_PS_NiveaCoconutMilkWash0507](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_PS_NiveaCoconutMilkWash0507-168x300.png)
![B&W_PS_NiveaMenCool0509](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_PS_NiveaMenCool0509-147x300.png)
![B&W_PS_NiveaSheaButterWash0506](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_PS_NiveaSheaButterWash0506-171x300.png)
![B&W_PS_SexyHairTextureSpray0473](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_PS_SexyHairTextureSpray0473-135x300.png)
![B&W_PS_ToneGroup0739](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_PS_ToneGroup0739-262x300.png)
![B&W_PS_VO5DryScalp0487](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_PS_VO5DryScalp0487-128x300.png)
![batiste dry shampoo with multi-pack promotional shrink sleeve. sustainable shrink sleeve printing and production](https://brookandwhittle.com/wp-content/uploads/2021/08/BW_Shrink_BatisteShampoo0689-157x300.png)
Get inspired
![germ-x hand sanitizer label supplier during covid pandemic](https://brookandwhittle.com/wp-content/uploads/2021/09/BW_Thoughts_Vijon.png)
Flexibility + agility amid the pandemic
During the COVID-19 pandemic, Vi-Jon quickly went into 24/7 production to meet increased consumer demand. They asked the same of their supply chain partners – including bottle molders, corrugate providers, and Brook + Whittle.  Putting a partnership to the test Vi-Jon has