About us
The Brook + Whittle Brand
Brook + Whittle is more than a label printer. We’re consultative creative partners dedicated to moving brands toward peak performance while driving our industry toward sustainability. We want your labels to make a strong impression and make a difference.
That’s why our mission is for 100% of our customers to be using our most sustainable products. Yet, we understand that kind of sea change can’t always happen overnight. We help our customers pick the solution that’s the best fit now while providing the tools, information, and partnership needed to advance their sustainability goals over time.
This is our uncompromising pursuit: to uphold care for the planet and for its people. Let’s make the future more vibrant together, one label at a time.
Put our expertise to work
Brook + Whittle partners with and provides packaging solutions for customers across the country, including some of the nation’s leading brands. Our work balances complex decoration, recyclability, digitalization and scalability. From design concept to commercialization, we provide a patient and thorough consultative process. We welcome you to get in touch with us to learn more about Brook + Whittle and how we can utilize our vast array of solutions and experience to help with your labeling needs.
Our history
Our full range of products, combined with our extensive printing capabilities, fast turnaround, expert color quality and high service levels, make us confident we have a solution for you.
1995
Founded
Brook + Whittle formed by partners in the commercial printing and prepress industry
1996
Opened
Officially opened for business in the spring of 1996, in North Branford, CT
2011
New facility in Guilford
New facility opened in Guilford, CT with innovative new technology for the prime label market
2011
Packstar acquisition
Acquired Packstar in Amherst, NY, specialized in shrink sleeve labels, adding rotogravure print technology
2011-2015
Prepress + printing equipment investments
A period of high-investment, installing new equipment for prepress and printing. Invested in new state-of-the-art presses in Amherst, Guilford, and North Branford facilities
2016
Medical packaging
Medical packaging operation was established in Amherst, NY
2017
Purchase
TruArc Partners (formerly Snow Phipps) purchases Brook + Whittle truarcpartners.com
2018
Addition of wide web gravure printing equipment
Investment in wide web gravure printing assets for complex decoration, expanding the Amherst, NY facility
2018
New UV flexo presses
Investment in new UV flexo presses designed to produce the latest sustainable label technology, expanding the Guilford, CT facility
2018
Prime Package and Label acquisition
Acquisition of Prime Package and Label, enhancing leading position in high-growth prime label categories
2019
Expanded complex decoration capabilities
Investment in new UV flexo process for complex decoration, expanding the Guilford, CT facility
2019
CT investments
Investment in new plate making, prepress, and quality systems
2019
Digital expansion
Investment in new digital presses, expanding the North Branford, CT facility
2020
Wide web shrink and PS acquisition
Acquisition of Wide Web Shrink and PS facility in Croydon, PA expands shrink sleeve label capability
2020
Label Impressions, Inc. acquisition
Acquisition of Label Impressions, Inc., expanding geographical presence to the West Coast
2020
Innovative Labeling Solutions acquisition
Acquisition of Innovative Labeling Solutions expands digital capability and Mid West presence
2020
Wizard Labels acquisition
Acquisition of Wizard Labels transforms Brook + Whittle's digital online capabilities
2020
Tri Print acquisition
Acquisition of Tri Print expands Brook + Whittle's prime label business on the West Coast
2020
Increased UV flexo capacity
Investment in New UV flexo presses for complex decoration, expanding the St Louis, MO and Orange, CA operations
2021
Digital Label Solutions acquisition
Acquisition of Digital Label Solutions further expands Brook + Whittle's digital capabilities and West Coast presence.
2021
Further digital expansion
Investment in new digital printing presses and complex decoration finishing capacity in Hamilton, OH and Anaheim, CA
2021
New partnership
Genstar Capital acquires Brook + Whittle from TruArc Partners
gencap.com
2022
Paradigm Label acquisition
Acquisition of Paradigm Label strengthens our ability to deliver the fastest lead-times in the industry
2022
Cenveo Custom Labels Group acquisition
Acquisition of Cenveo Custom Labels Group enhances our position in e-commerce and digital label printing in North America
2022
Diamond Flexible Packaging acquisition
Acquisition of Diamond Flexible Packaging strengthens our wide web printing capabilities and provides additional assets to help fuel growth
LLT Labels acquistion
Acquisition of LLT Labels adds direct thermal, thermal transfer, and other VI labels to our product portfolio.
