As pioneers in proprietary label innovation, we’re committed to help you print a more vibrant future. Below, you’ll find articles from our experts on the leading-edge processes, case studies, and trends in our industry. When we began over 20 years ago, we might never have dreamed how, together, we can balance our planet’s future with product usage and profitability.
GUILFORD, CT – March 17, 2023 – Brook + Whittle, a leader in sustainable packaging, complex decoration, and digital printing, is proud to announce the installation of the first HP
Are you a supplement brand looking to stay ahead of the competition? Are you looking for the best way to create labels and packaging that speaks to your target audience?
GUILFORD, CT — February 2, 2023 — Brook + Whittle, a leading provider of pressure sensitive labels, shrink sleeves, heat transfer labels, and flexible packaging, announced its agreement to purchase
A household name in the chemical industry since 1953, WD-40 Company products are well known for their iconic aerosol packaging. This year, the company broke from that tradition by launching
GUILFORD, CT – March 17, 2023 – Brook + Whittle, a leader in sustainable packaging, complex decoration, and digital printing, is proud to announce the installation of the first HP
Are you a supplement brand looking to stay ahead of the competition? Are you looking for the best way to create labels and packaging that speaks to your target audience?
Perhaps you’ve just launched a new supplement brand, and it’s flying off the shelves. Or maybe you’re exploring a new product line or packaging format. There’s no doubt about it,
The average consumer spends less than 20 seconds making a retail purchasing decision – that’s a small amount of time to make a winning impression! And, in the booming nutraceutical
Following FDA guidelines for nutraceutical labels is crucial. Failure to include regulatory requirements, such as key safety points and ingredient information, can result in hefty fines. After creating an FDA-compliant
Introducing your nutraceutical product to market is not as easy as printing and placing any standard label on the packaging. There are several factors you need to consider first –
Finding the right label supplier and selecting the most appropriate print method can be challenging for any brand. For those in the nutraceutical space, it can be particularly difficult. Contending
Should you print your supplement labels digital or flexo? What about rotogravure label printing? It’s difficult to answer that question. That’s because choosing the best printing method for your custom
In the last few years, plastic packaging has come under fire. Across the globe, many governments have passed laws banning single-use plastics. A new law in California prohibits deceptive recycling
GUILFORD, CT — February 2, 2023 — Brook + Whittle, a leading provider of pressure sensitive labels, shrink sleeves, heat transfer labels, and flexible packaging, announced its agreement to purchase
The popularity of flexible packaging has continued to explode across all markets. According to the Flexible Packaging Association (FPA), it represents 19% of the $177 billion US packaging market. And
Packaging has many different purposes. Packaging is your primary interaction with the consumer and will significantly influence purchasing decisions. Aside from physical containment of your product, supplement packaging: Protects your
The nutraceuticals market is expanding at a rapid pace. Market analysts valued the global market at $454 billion in 2021 and expect it to grow at a compound annual growth
As leading brands seek to eliminate problematic plastic in their packaging, recyclable solutions are top-of-mind. For some markets, the transition from hard-to-recycle plastics to recyclable ones has been difficult. In
GUILFORD, CT – September 8, 2022 – Brook + Whittle is delighted to announce the launch of GreenLabel™ BlockOut, a recyclable light-blocking shrink sleeve. This patent-pending solution helps brands transition
GUILFORD, CT – June 7, 2022 – Brook + Whittle is thrilled to announce our partnership with UK-based carbon management experts, Emitwise. This collaboration will help us identify, track, and
GUILFORD, CT – May 10, 2022 – Brook + Whittle, a leading provider of pressure sensitive labels, shrink sleeves and flexible packaging, has acquired Diamond Flexible Packaging in Northbrook, IL.
GUILFORD, CT – April 6, 2022 – Brook + Whittle, a leading provider of pressure sensitive and shrink sleeve prime labels, today announced that it has signed a definitive agreement
Marz Community Brewing was founded on a simple premise: that the art, culture, food, and liquid they were drinking and enjoying would also be enjoyed by others. Formed in 2013,
GUILFORD, CT – January 6, 2022 – Brook + Whittle is pleased to announce our agreement to purchase Paradigm Label based in Jurupa Valley, California. Paradigm Label is a great
SAN FRANCISCO, November 18, 2021 – Genstar Capital, a leading private equity firm focused on investments in targeted segments of the industrials, financial services, healthcare, and software industries, today announced that it has signed a definitive agreement to acquire Brook +
In the US, most of us are familiar with curbside recycling. We participate every week, throwing our boxes, paper, plastic bottles and containers, glass, metal, and aluminum cans into blue
“What sustainable options do you offer?” This is a question that I’m hearing more and more often these days, as brands look to meet their sustainability targets – or create new
California’s legislative session ended in mid-September with a slew of state recycling and organic stream bills being placed on Governor Gavin Newsom’s desk. While there is criticism on some of
GUILFORD, CT – September 23, 2021 – Brook + Whittle, a leading provider of sustainable pressure sensitive and shrink sleeve prime labels, today announced its membership in the global initiative,
The “why” at WTRMLN WTR is much more than simply providing natural, fresh tasting and nutrient-packed juices to the US market. In fact, it goes much deeper than that –
There are a plethora of terms in the packaging industry around recycled content. PCR, PIR, and PCW? What do they mean? And how can they impact your brand’s sustainability goals?
During the COVID-19 pandemic, Vi-Jon quickly went into 24/7 production to meet increased consumer demand. They asked the same of their supply chain partners – including bottle molders, corrugate providers, and Brook + Whittle. Putting a partnership to the test Vi-Jon has
PET and HDPE are common plastics used in consumer-packaged goods. Many label companies have focused on developing compatible adhesives and labels to enable PET recycling, but why not HDPE? The
Ever wonder what goes into the makings of one of the world’s most recognizable water bottle labels? For any brand, finding themselves with a roaring success on their hands is
Flexo, digital, or rotogravure label printing? What’s the difference, and what capabilities and limitations does each label printing process have? Flexographic printing Flexographic printing, also known as ‘flexo,’ is the
NEW YORK — April 27, 2021 — Brook and Whittle Holding Corp. (“Brook + Whittle”), a leading provider of sustainable pressure sensitive and shrink sleeve prime labels, today announced the
NEW YORK, NY – October 20, 2020 – Brook and Whittle Holdings, Corp. (“Brook + Whittle”), a leading provider of sustainable pressure sensitive and shrink sleeve prime labels, announced a
NEW YORK, NY – October 8, 2020 – Brook and Whittle Holdings, Corp. (“Brook + Whittle”), a leading provider of sustainable pressure sensitive and shrink sleeve prime labels, today announced the
NEW YORK, June 18, 2020 — Brook and Whittle Holdings, Corp. (“Brook + Whittle”), a leading provider of sustainable pressure sensitive and shrink sleeve prime labels, today announced the acquisition
Transaction Further Enhances Brook + Whittle’s Leading Position in Shrink Sleeve Labels NEW YORK, May 6, 2020 — Brook and Whittle Holdings, Corp. (“Brook + Whittle”), a leading provider of
Transaction Further Enhances Leading Position in High-Growth Prime Label Categories NEW YORK, Oct. 18, 2018 – Brook and Whittle Holdings, Corp. (“Brook + Whittle”), a leading provider of pressure sensitive and
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