Vision + strategy
This is our uncompromising pursuit: to uphold care for the planet and for its people. It’s why we have a holistic approach to sustainable development – taking into account the entire product life cycle, from sourcing to end-of-life, and its impact on the industries we serve.
We're in it for the long haul.
We’re committed to following our principles without compromise. In our eyes, a more vibrant future is not built through trends or buzzwords, but by working with integrity to who we are and what we value as human beings. That’s why we continue to set ambitious goals that drive our company and employees forward.
A journey to sustainable packaging
When evaluating the environmental impact of the products we produce, we take into account the packaging our labels are applied to, the use of that product, and how it should be disposed of at end-of-life. To simplify our approach and guide our customers, we have developed a sustainable rating system for our products: good, better, and best.
Based on these criteria, we have sold over 14 billion sustainable labels to date.
Sustainable labels sold
Clients using sustainable materials
In our sustainable innovation pipeline
Read our policies and commitments
We are committed to following our principles, without compromise. We extend our key principles beyond our walls and expect our suppliers and the customers we supply to act in the same way. We welcome you to read our policies + commitments.
Our goals in manufacturing
We are in the process of implementing the Sustainable Green Printing Partnership’s (SGP) accreditation for sustainability in printing practices and manufacturing operations. As part of this process, we will begin to track and set goals towards reducing our emissions, energy, water, and waste. We will set the benchmark of where we are today, and where we want to be. We will be diligent in our process through continuous improvement, investments, and innovation to achieve the goal of being the most sustainable label printing company in the world.
Our goals in sourcing
While in the process of SGP, we are also looking to align our greenhouse gas emissions reduction goals with The Science Based Targets initiative (SBTi), which would see us halve our emissions by 2030 (as indicated above) and drop to net-zero by 2050. The SBTi is a collaboration between the Climate Disclosure Project (CDP), the United Nations Global Compact (UN Global Compact), World Resources Institute (WRI) and the World Wildlife Fund for Nature (WWF).
Partnerships and transparency are a vital part of our business in contributing to a sustainable world. We will continue to work with these vital organizations and expand our network to invest, innovate, and collaborate with like-minded companies, governments, and institutions.
We are currently seeking Sustainable Green Printing certification in 2022.
Stay in the know with Brook + Whittle
Sign up to see our latest updates and news.