Brook + Whittle joins CELAB-North America, label industry consortium, to create greater circularity

Brook + Whittle


GUILFORD, CT – September 23, 2021 – Brook + Whittle, a leading provider of sustainable pressure sensitive and shrink sleeve prime labels, today announced its membership in the global initiative, CELAB.

CELAB: Toward a Circular Economy for Labels is an industry initiative, founded by companies in the self-adhesive label industry to create greater circularity for its products by enhancing and promoting matrix and release liner recycling around the world.

Brook + Whittle joins a coalition of companies who are involved in every aspect of the matrix and liner industry value chain, from raw material suppliers to recyclers. CELAB is designed to facilitate collaboration at a global level and encourage the universal adoption of best practices while fostering regionally appropriate initiatives and cooperation.

“We are delighted to join CELAB and look forward to collaborating with suppliers, printers and other experts to drive our industry forward” said Daryl Northcott, Vice President Marketing, Innovation + Procurement. Brook + Whittle has a longstanding tradition of helping companies realize their sustainability goals and has helped develop many circular packaging solutions.

“Matrix and liner are significant waste streams in our industry, and we believe that collaboration is key in building a circular economy in labels and packaging” said Tyler Matusevich, Director of Sustainability. “I am excited by Brook + Whittle’s commitment to and passion for helping brands achieve their sustainability goals. Through CELAB, we will work to create a more vibrant future.”

About Brook + Whittle

Brook + Whittle is a leading North American manufacturer of premium prime label solutions with highly differentiated capabilities, entrusted by some of the most well-known and trusted North American brands. The Company provides pressure-sensitive labels, shrink labels, and medical packaging, with a focus on sustainable packaging solutions and decorative effects requiring significant technical expertise. With a heritage rooted in product development and comprehensive in-house manufacturing, the Company draws on its wide variety of specialized printing expertise, including flexographic, rotogravure, and digital, to create unique decorated labels across a range of package types. Brook + Whittle operates eight production facilities in North Branford, CT, Guilford, CT, Amherst, NY, Croydon, PA, St. Louis, MO, Nashville, TN, Anaheim, CA, and Hamilton, OH. To learn more about Brook + Whittle, visit

Share with:
Share on linkedin
Share on facebook
Share on twitter
Share on email

About the Author

Related Articles

Picture of woman holding recyclables

How does recycling work?

In the US, most of us are familiar with curbside recycling. We participate every week, throwing our boxes, paper, plastic bottles and containers, glass, metal, and aluminum cans into blue

Read More
Different kinds of plastic garbage in plastic bag. Food plastic packaging on light background. Concept of Recycling plastic and ecology. Flat lay, top view

How will you be impacted by SB-343?

California’s legislative session ended in mid-September with a slew of state recycling and organic stream bills being placed on Governor Gavin Newsom’s desk. While there is criticism on some of

Read More

Stay in the Know with Brook + Whittle

Sign up to see our latest updates and news.