Brook + Whittle to install first HP Indigo V12 digital press in US

March 17, 2023

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GUILFORD, CT – March 17, 2023 – Brook + Whittle, a leader in sustainable packaging, complex decoration, and digital printing, is proud to announce the installation of the first HP Indigo V12 digital press in the United States. This installation will bolster Brook + Whittle’s digital print platform, delivering value to customers through industry-leading turn times, supply chain agility, and label customization — now at flexo printing speeds.

The HP Indigo V12 digital press brings digital agility to volume currently printed on flexo presses. The V12 allows quick setup with little waste, on-the-fly graphics changes, and variable data printing — all while printing at 400 feet per minute. By eliminating the traditional break-even point between flexo and digital, a single V12 can replace 2 or 3 flexo presses.

“We’re excited about this next step in our digital journey and the value this press brings to our customers. HP Indigo is a great partner, and together we are shaping the future of printing,” says Jeremy Letterman, Chief Operations Officer at Brook + Whittle. “We have a longstanding partnership with HP Indigo and our Hamilton, Ohio facility has been an HP Beta site since 2006. This latest investment continues Brook + Whittle’s legacy as an early technology adopter and print process innovator as we drive digitalization in the label industry.”

“The speed and decoration capabilities of the new press opens digital printing to a much wider market and a new set of customers that require longer runs but want all the flexibility digital brings. For the Brook + Whittle customer it means: HP Indigo quality for mid to longer run lengths, faster delivery, fast response to design changes, no limit in number of SKUs, and more sustainable production,” says Fernando Alperowitch, General Manager, Industrial Print GTM, Americas at HP.

Group of Brook + Whittle digital press operators training during the HP Indigo V12 install
The Brook + Whittle team is deeply immersed in training on the V12. We’re excited about this next step in our digital journey and the value this press brings to our customers.

About Brook + Whittle

Brook + Whittle is a leading North American manufacturer of premium prime label solutions with highly differentiated capabilities, entrusted by some of the most well-known brands. The company provides pressure-sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels with a focus on delivering value to customers through sustainable packaging, complex decoration, digitalization, and industry-leading lead times. Brook + Whittle operates fifteen production facilities across the US. To learn more about Brook + Whittle, visit

About HP Indigo

HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit:


Brook + Whittle
Daryl Northcott

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