Enable recycling

HDPE recycling

Our solutions for HDPE meet the Association of Plastic Recyclers (APR) Design Guide. These labels are compatible with the current recycling system, allowing for correct sortation and enabling HDPE circularity. Most importantly, they allow your labels to make a strong impression and make a difference.

Better recycling

Durable, stiff, and capable of withstanding harsh temperatures, HDPE bottles are commonly used for packaging food, beverages, and household products. HDPE bottles can be recycled in a variety of ways, but to ensure complete sustainability of the container, the label must be recyclable as well.

Brook + Whittle’s sustainable solutions

Brook + Whittle offers two sustainable label options—pressure sensitive labels and shrink sleeves—to enable correct sorting and recycling of HDPE containers.

Key points:

  • Compatible with the current HDPE recycling process
  • Meet the Association of Plastic Recyclers (APR) Design Guide
  • Enable recycling, without compromising performance or aesthetics
  • Compatible with existing label application and filling equipment

Pressure sensitive labels

Polyethylene (PE) or polypropylene (PP) films with releasing adhesives enable the recyclability of HDPE containers. During the recycling process, these labels stay with the HDPE bottle, reducing contamination and increasing recycling yield.


  • White and clear rigid and semi-conformable films
  • Paired with rPET liners (30% to 90% post-consumer recycled)

Shrink sleeves

Your choice of shrink sleeve can greatly impact the HDPE recycling stream. Full coverage shrink sleeves may impact optical sorting at recycling facilities, causing the bottle to be incorrectly sorted as PET. Thus, the ideal solution for sustainability is a perforated shrink sleeve, which can be removed by the consumer prior to recycling.

Perforated shrink sleeves provide 100% bottle coverage, allowing for increased graphics and giving your product better shelf appeal. Their flexibility also means you can order multiple SKUs for enhanced variety.


  • White and clear PET shrink films

Related articles

Picture of woman holding recyclables

How does recycling work?

In the US, most of us are familiar with curbside recycling. We participate every week, throwing our boxes, paper, plastic bottles and containers, glass, metal, and aluminum cans into blue

Read More
Different kinds of plastic garbage in plastic bag. Food plastic packaging on light background. Concept of Recycling plastic and ecology. Flat lay, top view

How will you be impacted by SB-343?

California’s legislative session ended in mid-September with a slew of state recycling and organic stream bills being placed on Governor Gavin Newsom’s desk. While there is criticism on some of

Read More

Ready to get started?

Begin working with Brook + Whittle on your next product.